We’re looking as good as we taste

Spotting your favourite loaf on the bread shelf is about to be a lot easier with our delectable, eye-catching new Blue Ribbon packaging. To compliment the deliciously fresh taste of our loaves and better showcase our extensive range, we’ve completely revamped the packaging of our bread. Here’s what to expect from our delicious bake-over:

Our new-look loaves have the same Mmmm Yum Taste, for scrumptious sandwiches and mouth-watering bread creations. Spotted our fresh new look during your last bread-and-milk-run? Tell us what you think in the comments section below.